Building a Powerful Personal Brand
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by Nancy Schnoebelen Imbs
published in American Society of Administrative Professionals

How would you feel if people associated you with the following traits: respectful; credible; kind; problem solver; confident; dependable; and focused? You, no doubt, would feel good! These are powerful words any individual would want described about them. It speaks to your professional abilities. It speaks to your reputation. It speaks to your personal brand.

Building a personal brand is an ongoing effort and one we should all work to develop. To borrow a quote from Amazon CEO Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” Building your personal brand is essential in advancing your career. It’s those characteristics and skills you’ve worked so hard to master. It’s a reflection
of you.