Proofread Like a Pro
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To err is human. We all make mistakes, even the best writers. Proofreading allows us to take a laser-approach to our writing — word by word, paragraph by paragraph, from start to finish. Ensuring your copy is free from typos, spelling or grammatical errors is not only the foundation of good writing, it sets the stage as a detail-oriented professional who takes pride in their work.

Every time you write a letter or an email, it reflects the way you present yourself and your company’s credibility. This can translate into how much you care about what you’re writing, the intended recipient or ultimately the company’s reputation.

To borrow a quote from Dale Carnegie, “There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.”

The “what we say and how we say it” make proofreading ever so important. Above all, proofreading matters, and like anything, practice makes perfect.

It can be easy to overlook errors in our own writing, because we’re so close to the content. Proofreading is classic evidence that writing looks different to the writer and reader. Our brains tend to think everything we do is correct, so as the writer, we have a difficult time recognizing our errors.

By putting yourself in the reader’s position, you’ll catch errors you might not otherwise see. With a keen eye, you’ll communicate the message in the clearest possible way, without spelling, grammar or punctuation errors, or inconsistency in language.

Read your work as though you have never seen it before, and follow these tried-and-true proofreading principles to proofread like a pro:

Proofread with Copy in Hand
Resist proofreading your copy from the computer screen. Rather, print and read it the old-fashioned way. You’ll be surprised by the errors you’ll find.

Keep a Ruler Handy
Use a ruler to cover the lines below the one you’re reading. This trusted technique keeps you from skipping ahead of possible mistakes.

Take Your Time
Avoid rushing through your document. When you hurry, you guess and skim – and you’re likely to miss errors.

Less is More
When writing, less is more. Don’t be afraid to cut content. Concise, clear writing wins all the time.

Read Your Copy Out Loud
By reading your message aloud, you’ll gain a whole new perspective on your writing and style. This technique is especially helpful for recognizing run-on sentences and other awkward areas you might not catch when reading to yourself.

Take a Break
If possible, take a break from your copy – overnight if possible – so you’ll have fresh eyes to review it again.

Read Backwards
It’s counter-intuitive, I know. Read your copy backwards to focus on the spelling of words. It works!

Don’t Rely on Spell Check
Use it but don’t rely on it. Spell check won’t catch mistakes with homonyms such as “they’re,” “their” or “there” or certain typos like “he” for “the.”

Seek a Second Pair of Eyes
After a thorough review on your own, ask a trusted colleague to proofread your work. Often, he or she will find something you overlooked.

Contact Polished today to fine-tune your proofreading and writing skills and become more successful in your professional and personal life.

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